Few things scare a mother more than a lockdown or safety crisis at her child’s school. Fear makes calm, sensible people frantic and fierce. This is a tough time for schools. Their first priority is protecting children. A lockdown is serious business. School staffers are tied up assessing the threat, talking to police, making sure […]
When social media turns into trouble: School threats, rumors, fights and more
They’re talking about your school on social media: gossip on Facebook, school fights on YouTube, threats on Twitter. Every child with a cell phone, every driver who sees a bus accident, every parent who disagrees with a teacher…they’re all texting and tweeting and posting pictures, videos and comments. Do you know what they’re saying? Information […]
You do have a school Crisis Communications plan – don’t you?
If you ever face a major crisis at your school – and we hope you don’t – you’ll learn the real meaning of the phrase “misery loves company.” Hundreds of reporters will descend upon you, and they’re not just the local reporters on the education beat. You will face reporters from major newspapers and online […]