Blog Archives

When “layers of security” becomes a spin phrase to dodge questions about gaps and limitations of school security products, hardware, and technology

Posted by on November 21, 2023

The most novice of security students understand that the concept of “layers of security” is a basic concept of professional security practices.  The basic premise in the simplest of explanations is that multiple layers of security may lower risks of full security breaches. While a basic concept to security professionals, the concept — and more […]

Are security vendors setting up school leaders to fail? When superintendents and principals overpromise on school security, they lose their school community’s trust and confidence on school safety.

Posted by on November 18, 2023

School leaders turning to physical security measures such as metal detectors, AI weapons detection systems, panic buttons or badges, and other trendy measures should exercise caution not to overpromise school security to parents, teachers, and students. Superintendents and principals should avoid parroting vendor marketing claims and overpromising security Some security hardware, product, and tech vendors […]

Communicating school safety to parents: Superintendents and principals need strategic support on what to say, how to say it, and when to say it

Posted by on August 29, 2023

If we don’t better support superintendents and principals in becoming strategic school safety leaders and communicators, they will lose the trust and confidence of parents, students, staff, and their school communities. They might also lose their jobs. Yesteryear’s school safety communications spin no longer works During the first couple of decades of my school security […]

New Webinar! COVID-19: Communicating effectively with school stakeholders in highly ambiguous and uncertain times

Posted by on May 16, 2020

Wednesday, May 20, 2020 – 1pm Eastern New Webinar! Register Now – Space is limited for this one-hour program Register Here COVID-19 SCHOOL REENTRY COMMUNICATIONS: This free webinar is designed for PreK-12 superintendents, assistant superintendents, heads of private schools, principals and assistant principals, school communications and community relations administrators, school-based police and security administrators, school board […]

“Stand Up for Public Education” Campaign must include school safety

Posted by on March 19, 2014

Public school superintendents must proactively strengthen school safety and boost their communications about safe schools if they want to convince the public, government policymakers, and the media that high-quality public education can continue to succeed. The “Stand Up for Public Education” Campaign is a multi-year campaign spearheaded by The American Association of School Administrators, the […]

Lockdown communications with parents during school emergencies

Posted by on November 4, 2013

Few things scare a mother more than a lockdown or safety crisis at her child’s school. Fear makes calm, sensible people frantic and fierce. This is a tough time for schools. Their first priority is protecting children. A lockdown is serious business. School staffers are tied up assessing the threat, talking to police, making sure […]

School safety post-Sandy Hook: Proven, tested strategies prevail

Posted by on September 29, 2013

For the past nine months, our team of school security and communications consultants have maintained a steady approach and methodical voice of reason while serving as an anchor to superintendents, boards and principals who are facing a tidal wave of school-community emotion on safety issues. We have focused on proven prevention, preparedness, response and communications […]

School safety post-Sandy Hook: Context and focus from up close

Posted by on September 28, 2013

Even the most seasoned of school safety professionals have struggled to make sense out of the senseless — the loss of 20 children and six school staff at Sandy Hook Elementary School on December 14, 2012. While I do not believe most of us will ever make sense out of it, I have found some […]

School safety post-Sandy Hook: Focus on “How?,” not on “Wow!”

Posted by on September 28, 2013

More than nine months have passed since the December 14, 2012, school shooting attack upon Sandy Hook Elementary School in the Newtown, Connecticut, school district where 20 children and 6 school staff members were left dead. The horrific nature of the attack upon our youngest and most vulnerable children — elementary students — served as […]

When social media turns into trouble: School threats, rumors, fights and more

Posted by on June 10, 2013

They’re talking about your school on social media:  gossip on Facebook, school fights on YouTube, threats on Twitter. Every child with a cell phone, every driver who sees a bus accident, every parent who disagrees with a teacher…they’re all texting and tweeting and posting pictures, videos and comments. Do you know what they’re saying? Information […]