Category Archive: Media and Parent Communications

Dr. Ken Trump’s school safety, security, and emergency preparedness forecast for 2024

Posted by on January 2, 2024

The beginning of a new year is an excellent time to reflect on the prior year and ponder what the next year may bring. As in our personal lives, professional observations may vary and forecasts will often not pan out. But looking from the lens of others can add perspective and depth to our views […]

School security vendors say educators are not tapping into their training for products and tech they sell to schools, but principals say they are not getting enough training. Where is the disconnect?

Posted by on December 5, 2023

School principals tell us they are not receiving adequate training for using the security products and technology purchased by their districts. One principal told us he spent nearly three hours trying to track down the movement of one specific identified student using new cameras installed in his district. Building principals have noted from time to […]

When “layers of security” becomes a spin phrase to dodge questions about gaps and limitations of school security products, hardware, and technology

Posted by on November 21, 2023

The most novice of security students understand that the concept of “layers of security” is a basic concept of professional security practices.  The basic premise in the simplest of explanations is that multiple layers of security may lower risks of full security breaches. While a basic concept to security professionals, the concept — and more […]

Are security vendors setting up school leaders to fail? When superintendents and principals overpromise on school security, they lose their school community’s trust and confidence on school safety.

Posted by on November 18, 2023

School leaders turning to physical security measures such as metal detectors, AI weapons detection systems, panic buttons or badges, and other trendy measures should exercise caution not to overpromise school security to parents, teachers, and students. Superintendents and principals should avoid parroting vendor marketing claims and overpromising security Some security hardware, product, and tech vendors […]

A lesson for superintendents, school boards, and principals on being wise school safety and security consumers: People don’t buy products. They buy solutions to their problems.

Posted by on September 15, 2023

“People don’t buy products. They buy solutions to their problems.” This insightful observation, along with a humorous video to illustrate the point, is floating around social media. While some may focus on the video, marketing gurus are using it to impart a bit of wisdom that school leaders must consider when tackling school security challenges […]

Creepy Clown threats strike schools nationwide

Posted by on October 4, 2016

A wave of “Creepy Clown” threats targeting schools across the nation has intensified in recent weeks, creating fear and anxiety in school communities. The threats have included shooting students and teachers. Creepy Clown threats sweep schools nationwide The clown threat makers have been unmasked rather quickly in a number of cases. In Ohio, three sixth […]

Online group “Evacuation Squad” with ties to Russia and Iran claims responsibility for worldwide wave of school bomb threats

Posted by on February 8, 2016

An online group named “Evacuation Squad” is claiming responsibility for a wave of worldwide school bomb threats, according to the digital media website Mashable and news outlets in the United Kingdom and Australia. Mashable says that Evacuation Squad is made up of six international members and listed a Russian email address on its social media […]

Five lessons from the NFL for school superintendents, boards and principals

Posted by on September 18, 2014

Domestic violence and child abuse cases involving National Football League (NFL) players have dominated the headlines this week. How the NFL and individual teams have managed, or in some aspects mismanaged, the cases have been even a bigger focus of news coverage. The NFL experience provides five important teachable moments for superintendents, school boards and principals […]

Create a realistic focus when using school security cameras

Posted by on July 20, 2014

The post-Sandy Hook education community has seen a heavily skewed response to the shootings with millions of dollars being thrown at physical security measures. School security cameras have often been at the top of the list as state legislators dish out grant money or local districts throw up some new cameras in response to parent […]

“Stand Up for Public Education” Campaign must include school safety

Posted by on March 19, 2014

Public school superintendents must proactively strengthen school safety and boost their communications about safe schools if they want to convince the public, government policymakers, and the media that high-quality public education can continue to succeed. The “Stand Up for Public Education” Campaign is a multi-year campaign spearheaded by The American Association of School Administrators, the […]