Managing Media and Parent School Safety and Crisis Communications

You’ll take a hit if you effectively manage an overall school crisis response, but drop the ball in communicating with parents and the media. That was one of my main messages to school communications and public relations directors when I spoke last week at the annual conference of the National School Public Relations Association (NSPRA).  As […]

Bullying: Parent or School Responsibility?

Who is ultimately responsible for school bullying – parents, schools, the victims? CNN’s Rick Sanchez and I had a lengthy on-air discussion yesterday afternoon on bullying, the roles of teachers and parents, who is responsible when a bullied teen commits suicide, and what parents can do to support their children who may be bullied or […]

School Anti-Bullying Laws Are The Wrong Approach

School anti-bullying laws ‘sound good and feel good, but they provide little-to-no new resources to educators. High-profile bullying incidents, including a number resulting in victim suicides, have fueled calls for more state and federal anti-bullying laws.  The latest school bullying case in Massachusetts resulted in the death of 15-year-old Phoebe Prince and criminal charges against nine teens.  […]