Strategic School Safety Leadership and Communications: You Cannot Have One Without the Other
New independent guide examines why communicating school safety is not simply a public relations function, but a fundamental responsibility of effective school leadership. School leaders can make sound safety decisions, follow established emergency procedures, and manage a difficult incident effectively, yet still lose the confidence of parents, employees, and their communities because of poor communications. […]
Customer Experience Is a School Safety Tool: What a New NSPRA Survey Tells School Leaders
School safety is often discussed in terms of cameras, access control, emergency plans, threat assessment and school resource officers. But one of the most overlooked school safety tools is much less technical: how people are treated when they interact with a school. A new 2026 national survey from the National School Public Relations Association (NSPRA) […]