A lesson for superintendents, school boards, and principals on being wise school safety and security consumers: People don’t buy products. They buy solutions to their problems.
“People don’t buy products. They buy solutions to their problems.” This insightful observation, along with a humorous video to illustrate the point, is floating around social media. While some may focus on the video, marketing gurus are using it to impart a bit of wisdom that school leaders must consider when tackling school security challenges […]
School security consultants: For many a retirement job or new income stream, for a few of us a lifelong passion
There are many qualified school safety and security consultants around the U.S. today. But for a much smaller number of us, school safety has been a lifelong passion far before it became trendy to be a school security consultant. An inside look: My school safety journey began as a student in Cleveland junior and senior […]
Focus forward with a tactical pause: Recognize limitations of “single incident expert” school shooting and other school safety recommendations
We glean lessons from each school shooting, but the next may follow a different fact pattern. School leaders should exercise caution and restraint in making abrupt changes to safety policies and practices based upon the fact pattern of one (or even several) low-probability/high-impact incidents. A school central office administrator responsible for district school safety recently […]
Communicating school safety to parents: Superintendents and principals need strategic support on what to say, how to say it, and when to say it
If we don’t better support superintendents and principals in becoming strategic school safety leaders and communicators, they will lose the trust and confidence of parents, students, staff, and their school communities. They might also lose their jobs. Yesteryear’s school safety communications spin no longer works During the first couple of decades of my school security […]