A lesson for superintendents, school boards, and principals on being wise school safety and security consumers: People don’t buy products. They buy solutions to their problems.
“People don’t buy products. They buy solutions to their problems.” This insightful observation, along with a humorous video to illustrate the point, is floating around social media. While some may focus on the video, marketing gurus are using it to impart a bit of wisdom that school leaders must consider when tackling school security challenges […]
School security consultants: For many a retirement job or new income stream, for a few of us a lifelong passion
There are many qualified school safety and security consultants around the U.S. today. But for a much smaller number of us, school safety has been a lifelong passion far before it became trendy to be a school security consultant. An inside look: My school safety journey began as a student in Cleveland junior and senior […]
“Non-profit” school safety consultants: DO pay attention to the man behind the curtain
In the legendary Wizard of Oz movie, Dorothy’s dog Toto unmasks the truth behind the smoke-and-mirrors of the Wizard by pulling back the curtain where this small man was controlling the imagery of his being something more than what he truly was in real life. This lesson from Oz is one that school superintendents and […]
Buyer beware of “non-profit” representations by school safety consultants
A company claiming “non-profit” status is much more credible and trustworthy, and less expensive to work with, than their for-profit corporation counterparts. Or is it? The public perception is that “non-profits” are charitable do-gooders who work for the public good will, charge less for their services, and have income and chief executives making a lot […]
School leaders must be educated consumers on safety assessment consultants
“You’ve got to know when to hold’em. Know when to fold’em. Know when to walk away and know when to run.” This advice from country singer, Kenny Rogers, makes good guidance for ethical school security consultants as well as school boards, superintendents and other central office administrators or school heads seeking school safety assessment consultation […]
When school security consultants have hidden product vendor affiliations
A public school district in one southeastern state spent more than $2.3 million in security equipment and upgrades at the recommendation of an outside security consulting firm. A school district in the Midwest received a school security consultants’ proposal that included a unique line about assessing door hardware as a part of the consultation process. […]
Select school security consultants as if lives depend upon it
How can school superintendents, school board members and business managers distinguish credible school security consultants from a growing pool of overnight experts and opportunistic, less-qualified individuals offering school safety services? This question was posed to me by a veteran local and state-level education administrator concerned by the growing number of people offering school security assessment […]
School security consultants: Taking a stand or riding the fence?
If you don’t stand for something, you’ll fall for anything. This has always been one of my favorite sayings. It pretty much sums up an important part of the character of many professionals I have come to respect over the years. On the flip side of the coin are the fence-riders. They are the wafflers. They […]