Emails exposed by IPVM, the world’s leading authority on physical security technology, shows AI weapons detection systems missed their own test gun “a few times with the cameras rolling” in a media demo for a Virginia school district that reportedly signed an $11 million contract for the units. And the school district’s communications director wanted […]
Blog Archives
Superintendents, principals and other school leaders share a common struggle: How to communicate with parents about school safety. The good news is we can help them to communicate better.
“I don’t know what to say, how to say it, and when to say it.” Those were the words of a school principal at the beginning of my doctoral program at Johns Hopkins. The topic with which he was struggling: Speaking with parents about school safety. This school administrator was not alone in his struggle […]
When “layers of security” becomes a spin phrase to dodge questions about gaps and limitations of school security products, hardware, and technology
The most novice of security students understand that the concept of “layers of security” is a basic concept of professional security practices. The basic premise in the simplest of explanations is that multiple layers of security may lower risks of full security breaches. While a basic concept to security professionals, the concept — and more […]
Are security vendors setting up school leaders to fail? When superintendents and principals overpromise on school security, they lose their school community’s trust and confidence on school safety.
School leaders turning to physical security measures such as metal detectors, AI weapons detection systems, panic buttons or badges, and other trendy measures should exercise caution not to overpromise school security to parents, teachers, and students. Superintendents and principals should avoid parroting vendor marketing claims and overpromising security Some security hardware, product, and tech vendors […]
Communicating school safety to parents: Superintendents and principals need strategic support on what to say, how to say it, and when to say it
If we don’t better support superintendents and principals in becoming strategic school safety leaders and communicators, they will lose the trust and confidence of parents, students, staff, and their school communities. They might also lose their jobs. Yesteryear’s school safety communications spin no longer works During the first couple of decades of my school security […]
New Webinar! COVID-19: Communicating effectively with school stakeholders in highly ambiguous and uncertain times
Wednesday, May 20, 2020 – 1pm Eastern New Webinar! Register Now – Space is limited for this one-hour program Register Here COVID-19 SCHOOL REENTRY COMMUNICATIONS: This free webinar is designed for PreK-12 superintendents, assistant superintendents, heads of private schools, principals and assistant principals, school communications and community relations administrators, school-based police and security administrators, school board […]
“Stand Up for Public Education” Campaign must include school safety
Public school superintendents must proactively strengthen school safety and boost their communications about safe schools if they want to convince the public, government policymakers, and the media that high-quality public education can continue to succeed. The “Stand Up for Public Education” Campaign is a multi-year campaign spearheaded by The American Association of School Administrators, the […]
Lockdown communications with parents during school emergencies
Few things scare a mother more than a lockdown or safety crisis at her child’s school. Fear makes calm, sensible people frantic and fierce. This is a tough time for schools. Their first priority is protecting children. A lockdown is serious business. School staffers are tied up assessing the threat, talking to police, making sure […]