School leaders increasingly tell me that it is “hard to cut through the noise” — a reference to school security vendor marketing sales pitches, materials and spin. Recently, it has even become difficult to cut through the noise of school safety presenters’ organizational titles and affiliations. Many school administrators and school safety professionals pondering whether […]
Category Archive: School safety and security consultants
“Dancing with the Devil”: How some education associations and school safety conference organizers are selling their souls and conference agendas to security vendors — and potentially increasing school safety and liability risks for superintendents and school boards
“Unfortunately, we increasingly have to dance with the devil.” More than a decade ago, these words were said to me by a now long-retired head of a national association for school leaders. He was explaining to me why he had to fill a few annual convention speaking slots with vendor-affiliated speakers rather than more experienced […]
A lesson for superintendents, school boards, and principals on being wise school safety and security consumers: People don’t buy products. They buy solutions to their problems.
“People don’t buy products. They buy solutions to their problems.” This insightful observation, along with a humorous video to illustrate the point, is floating around social media. While some may focus on the video, marketing gurus are using it to impart a bit of wisdom that school leaders must consider when tackling school security challenges […]
School security consultants: For many a retirement job or new income stream, for a few of us a lifelong passion
There are many qualified school safety and security consultants around the U.S. today. But for a much smaller number of us, school safety has been a lifelong passion far before it became trendy to be a school security consultant. An inside look: My school safety journey began as a student in Cleveland junior and senior […]