Emails exposed by IPVM, the world’s leading authority on physical security technology, shows AI weapons detection systems missed their own test gun “a few times with the cameras rolling” in a media demo for a Virginia school district that reportedly signed an $11 million contract for the units. And the school district’s communications director wanted […]
Category Archive: Media and Parent Communications
Superintendents, principals and other school leaders share a common struggle: How to communicate with parents about school safety. The good news is we can help them to communicate better.
“I don’t know what to say, how to say it, and when to say it.” Those were the words of a school principal at the beginning of my doctoral program at Johns Hopkins. The topic with which he was struggling: Speaking with parents about school safety. This school administrator was not alone in his struggle […]
Dr. Ken Trump’s school safety, security, and emergency preparedness forecast for 2024
The beginning of a new year is an excellent time to reflect on the prior year and ponder what the next year may bring. As in our personal lives, professional observations may vary and forecasts will often not pan out. But looking from the lens of others can add perspective and depth to our views […]
School security vendors say educators are not tapping into their training for products and tech they sell to schools, but principals say they are not getting enough training. Where is the disconnect?
School principals tell us they are not receiving adequate training for using the security products and technology purchased by their districts. One principal told us he spent nearly three hours trying to track down the movement of one specific identified student using new cameras installed in his district. Building principals have noted from time to […]
When “layers of security” becomes a spin phrase to dodge questions about gaps and limitations of school security products, hardware, and technology
The most novice of security students understand that the concept of “layers of security” is a basic concept of professional security practices. The basic premise in the simplest of explanations is that multiple layers of security may lower risks of full security breaches. While a basic concept to security professionals, the concept — and more […]
Are security vendors setting up school leaders to fail? When superintendents and principals overpromise on school security, they lose their school community’s trust and confidence on school safety.
School leaders turning to physical security measures such as metal detectors, AI weapons detection systems, panic buttons or badges, and other trendy measures should exercise caution not to overpromise school security to parents, teachers, and students. Superintendents and principals should avoid parroting vendor marketing claims and overpromising security Some security hardware, product, and tech vendors […]
A lesson for superintendents, school boards, and principals on being wise school safety and security consumers: People don’t buy products. They buy solutions to their problems.
“People don’t buy products. They buy solutions to their problems.” This insightful observation, along with a humorous video to illustrate the point, is floating around social media. While some may focus on the video, marketing gurus are using it to impart a bit of wisdom that school leaders must consider when tackling school security challenges […]
Creepy Clown threats strike schools nationwide
A wave of “Creepy Clown” threats targeting schools across the nation has intensified in recent weeks, creating fear and anxiety in school communities. The threats have included shooting students and teachers. Creepy Clown threats sweep schools nationwide The clown threat makers have been unmasked rather quickly in a number of cases. In Ohio, three sixth […]
Online group “Evacuation Squad” with ties to Russia and Iran claims responsibility for worldwide wave of school bomb threats
An online group named “Evacuation Squad” is claiming responsibility for a wave of worldwide school bomb threats, according to the digital media website Mashable and news outlets in the United Kingdom and Australia. Mashable says that Evacuation Squad is made up of six international members and listed a Russian email address on its social media […]
Five lessons from the NFL for school superintendents, boards and principals
Domestic violence and child abuse cases involving National Football League (NFL) players have dominated the headlines this week. How the NFL and individual teams have managed, or in some aspects mismanaged, the cases have been even a bigger focus of news coverage. The NFL experience provides five important teachable moments for superintendents, school boards and principals […]